This book addresses a contradiction: How can something charming be atrocious? This is because being Argentinean is becoming a very difficult endeavor. This book describes the bright and dark side of the Argentinean mentality.

Argentineans have gone through hard times, and they have always overcome them. The new millennium finds them with little hope, and with a feeling of uncertainty towards the future. For many, leaving their homeland has become the only possible way to hope for a better future. However, Argentineans continue to be proud of having been born in their land.

Marcos Aguinis examines the contradictory condition of being Argentinean with masterful professionalism. An objective critic and optimist at the same time, he analyzes the defects that Argentineans drag from generation to generation, unveils the underlying and often systemic corruption, denounces shortcuts to success, and describes the national habit of action-less complaining.

Aguinis is not intimidated by national taboos or entrenched ideologies. Instead, his keen sense of observation allows for a deep understanding of Argentina’s present economic and societal situation. His careful analysis of historical, economic, and cultural roots provides a must-read product for anyone interested in visiting Argentina or doing business with Argentineans.